Are you feeling lost without your product manager?

The 6 key roles you need to know if the product manager isn’t around.

Product Specs? No Problem! 📄 🗃

The first step is ensuring that you have clear product specifications. Product specs can be boring and tedious but also crucial. Without these specifications, you won’t be able to communicate the details of your product effectively.

Confusion and frustration are the last things you want your audience to experience. 😕

Product Funding: Show Me the Money! 💰

Money makes the world go round, and it’s also what makes a product launch possible. Without adequate funding, your product will fail. Having a solid plan for securing funding is important.

It may include pitching to investors and internal stakeholders how you are doing to monetize the product and over what time.

Market Research: Know Your Stuff 🔍 🧙‍♀️

Do your market research, understanding your target audience and your competition. Without this knowledge, you won’t be able to create a product that meets your customers’ needs or stands out in the market.

Be brutally honest to collect data with a good sample size to Know your competition, your audience, and what they want.🗣🧑‍⚖️

User Testing: Listen to Your Audience 👫 ⚒

Launch a Beta and get feedback from your target audience to ensure that your product meets their needs and expectations.
You don’t want to run into the risk of launching a product that nobody wants.
Listen to your audience, and don’t be afraid to make changes based on their feedback. After all, they’re the ones who will be using your product!

Define Deadlines and Product Launch Dates: Tick Tock ⏳

Without clear deadlines, your product launch may drag on indefinitely, which can be frustrating for your customers and your stakeholders. So, set clear deadlines and communicate them effectively to your team and stakeholders

Stick to those deadlines! Nobody likes a launch that’s constantly delayed. 💯

Product Marketing: Shout It from the Rooftops! 🔊 📢 👨‍💻

Creating a demand for your product! Create a marketing strategy that effectively communicates the value of your product to your target audience.
Shout it from the rooftops! Let the world know how amazing your product is! Do whatever it takes to get your product in front of your audience.

These six key roles will help you navigate the treacherous waters of product launching without your product manager.

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